APPLE STORE DESIGN
WORKING FIELD : RETAIL DESIGN
INSPIRATION : MOLECULAR STRUCTURE
LOCATION : HARDROCK CAFE, MUMBAI
AREA : 5962 SQ.FT.
Individual pods were designed using interlocking circles forming molecular structures each having a digital screen on it thus creating individual interactive cells for understanding and use of products.
The advantage of good height of the space was used and two levels were created.
Level 0 is the area with basic functions like billing and product buying when one is decided of what he wants. The idea of having a wall free store to double the visual space isincorporated. The elevators and pods are placed in such a way to customize the search and make product buying a fun experience for customers.
Level 1 is the personalized area where individual pods are created for each apple product. It is the interactive area of the store where a person can have an experience of interacting with the product with digital display screen on circles, creating the pod, giving a tutorial for use.
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